{"id":3753,"date":"2020-03-31T21:28:11","date_gmt":"2020-03-31T13:28:11","guid":{"rendered":"https:\/\/one.modiqi.com\/?p=3753"},"modified":"2021-01-31T21:39:11","modified_gmt":"2021-01-31T13:39:11","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-mautic%ef%bc%9f%e8%af%95%e8%af%95%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%ef%bc%8c%e7%a4%be%e4%ba%a4%ef%bc%8c%e5%85%a5%e7%ab%99%e8%90%a5%e9%94%80%e5%92%8c%e6%bd%9c","status":"publish","type":"post","link":"https:\/\/one.modiqi.com\/3753.html","title":{"rendered":"\u5982\u4f55\u4f7f\u7528 Mautic\uff1f\u8bd5\u8bd5\u7535\u5b50\u90ae\u4ef6\uff0c\u793e\u4ea4\uff0c\u5165\u7ad9\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406"},"content":{"rendered":"<p>Mautic 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srcset=\"https:\/\/one.modiqi.com\/wp-content\/uploads\/sites\/3\/2021\/01\/mautic-dashboard.jpg 1016w, https:\/\/one.modiqi.com\/wp-content\/uploads\/sites\/3\/2021\/01\/mautic-dashboard-768x488.jpg 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/p>\n<ul>\n<li>\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u548c\u884c\u4e3a\u6570\u636e\u5bf9\u7ebf\u7d22\u8fdb\u884c\u8bc4\u5206\u548c\u7ec6\u5206<\/li>\n<li>\u4f7f\u7528\u89e6\u53d1\u7684\u6d3b\u52a8\u5c06\u6d4f\u89c8\u5668\u53d8\u6210\u8d2d\u4e70\u8005\uff0c\u5f53\u4ed6\u4eec\u4e0b\u8f7d\u9ad8\u4ef7\u503c\u5185\u5bb9\u6216\u8bbf\u95ee\u5173\u952e\u9875\u9762\uff08\u4f8b\u5982\u5b9a\u4ef7\uff09\u65f6\uff0c\u8be5\u6d3b\u52a8\u4f1a\u81ea\u52a8\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u6f5c\u5728\u5ba2\u6237<\/li>\n<li>\u5f53\u7535\u5b50\u90ae\u4ef6\uff0c\u63a8\u6587\u6216\u540c\u6b65\u7ebf\u7d22\u8fbe\u5230\u9884\u5b9a\u7684\u7ebf\u7d22\u5206\u6570\u9608\u503c\u6216\u8bbf\u95ee\u60a8\u7f51\u7ad9\u4e0a\u7684\u7279\u5b9a URL \u65f6\uff0c\u4f1a\u5c06\u5176\u5f15\u81f3\u60a8\u7684 CRM<\/li>\n<li>\u4f7f\u4ed6\u4eec\u7684\u9500\u552e\u56e2\u961f\u62e5\u6709\u4e0e\u8425\u9500\u6765\u6e90\/\u63a5\u89e6\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u5bcc\u6709\u6210\u6548\u7684\u5bf9\u8bdd\u6240\u9700\u7684\u4fe1\u606f<\/li>\n<\/ul>\n<p>\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316\u53ef\u4ee5\u5927\u5927\u51cf\u5c11\u60a8\u4e00\u5bf9\u4e00\u5730\u8ddf\u8fdb\u6f5c\u5728\u5ba2\u6237\u6240\u9700\u7684\u4eba\u529b\uff0c\u540c\u65f6\u4fdd\u6301\u4e2a\u6027\u5316\u7684\u8054\u7cfb\u3002\u5229\u7528 Mautic \u5728\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u548c\u7535\u5b50\u90ae\u4ef6\u8ba2\u6237\u4e0a\u6536\u96c6\u7684\u5b9e\u65f6\u60c5\u62a5\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5174\u8da3\u548c\u8d2d\u4e70\u610f\u613f\u6765\u5fae\u8c03\u60a8\u7684\u901a\u4fe1\u3002\u60a8\u7684\u9500\u552e\u56e2\u961f\u53ef\u4ee5\u91cd\u65b0\u6355\u83b7\u4ee5\u524d\u82b1\u8d39\u7684\u65f6\u95f4\u8fdb\u884c\u8ddf\u8fdb\uff0c\u5e76\u5c06\u5176\u7528\u4e8e\u63a2\u77ff\uff0c\u53d1\u73b0\u547c\u53eb\u548c\u5b8c\u6210\u9500\u552e\u3002\u00a0\u00a0<strong>Mautic \u662f\u60a8\u7684\u8425\u9500\u56e2\u961f\u548c\u9500\u552e\u56e2\u961f\u90fd\u4f1a\u559c\u6b22\u7684\u5de5\u5177\u3002<\/strong><\/p>\n<h3>\u667a\u6167\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/h3>\n<p>\u4f20\u7edf\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\uff08\u4f8b\u5982\u6bcf\u6708\u65b0\u95fb\u901a\u8baf\u548c\u7535\u5b50\u7206\u70b8\uff09\u4ee5\u4e00\u79cd\u5343\u7bc7\u4e00\u5f8b\u7684\u65b9\u5f0f\u4e0e\u60a8\u7684\u8054\u7cfb\u4eba\u4ea4\u6d41\u3002\u5145\u5176\u91cf\uff0c\u60a8\u6709\u51e0\u4e2a\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4f8b\u5982\u6f5c\u5728\u5ba2\u6237\uff0c\u901a\u8baf\u8ba2\u9605\u8005\u548c\u5ba2\u6237\u3002\u5982\u4eca\uff0c\u8fd9\u4e00\u5207\u90fd\u4e0e\u4e2a\u6027\u5316\u6709\u5173\uff0c\u501f\u52a9 Mautic\uff0c\u60a8\u5c06\u80fd\u591f\u901a\u8fc7\u81ea\u52a8\u56de\u590d\uff0c\u52a8\u6001\u5185\u5bb9\u548c\u70b9\u64ad\u5e7f\u544a\u6d3b\u52a8\u5411\u8ba2\u9605\u8005\u53d1\u9001\u66f4\u5177\u5438\u5f15\u529b\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<h3>\u5165\u7ad9\u5185\u5bb9\u8425\u9500<\/h3>\n<p>\u6ca1\u6709\u4eba\u559c\u6b22\u88ab\u6253\u6270\uff0c\u7279\u522b\u662f\u5728\u4ed6\u4eec\u5fd9\u7684\u65f6\u5019\u3002\u4f7f\u7528 Mautic\uff0c\u60a8\u53ef\u4ee5\u5b9e\u65bd\u5165\u7ad9\u8425\u9500\u7b56\u7565\uff0c\u8be5\u7b56\u7565\u5c0a\u91cd\u8054\u7cfb\u4eba\u7684\u65f6\u95f4\uff0c\u5e76\u8ba9\u4ed6\u4eec\u4ee5\u81ea\u5df1\u7684\u6b65\u8c03\u53c2\u4e0e\u60a8\u7684\u4ea7\u54c1\u57f9\u8bad\u5185\u5bb9\u3002\u8bbe\u7f6e\u767b\u9646\u9875\u9762\uff0c\u4ee5 \u201c\u95e8\u63a7\u201d \u9ad8\u4ef7\u503c\u5185\u5bb9\uff0c\u4f8b\u5982\u7535\u5b50\u4e66\uff0c\u767d\u76ae\u4e66\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u8fd9\u4e9b\u9875\u9762\u4ee5\u6e10\u8fdb\u5256\u6790\u8868\u683c\u7684\u5f62\u5f0f\u51fa\u73b0\uff0c\u8fd9\u4e9b\u8868\u683c\u4f1a\u6536\u96c6\u6709\u5173\u6f5c\u5728\u5ba2\u6237\u7684\u4fe1\u606f\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f1a\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u4e0b\u8f7d\u591a\u6761\u5185\u5bb9\u3002<\/p>\n<h3>Mautic CRM \u548c\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500<\/h3>\n<p>\u7279\u522b\u662f\u5bf9\u4e8e\u5177\u6709\u9ad8\u7f8e\u5143\u9500\u552e\u989d\u7684 B2B \u516c\u53f8\u800c\u8a00\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u8981\u82b1\u8d39\u6570\u6708\u6216\u6570\u5e74\u7684\u65f6\u95f4\u3002\u901a\u8fc7\u8ddf\u8e2a cookie\uff0cMautic \u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7814\u7a76\u4e86\u6709\u5173\u60a8\u4ea7\u54c1\u7684\u4e3b\u9898\u4ee5\u53ca\u7f51\u7ad9\u4e0a\u7684\u9891\u7387\u3002\u501f\u52a9 Mautic 2.0 \u4e2d\u5f15\u5165\u7684\u65b0\u7684\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\uff08ABM\uff09\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5728\u516c\u53f8\u8303\u56f4\u5185\u8f7b\u677e\u53ef\u89c6\u5316\u76ee\u6807\u5e10\u6237\u4e2d\u7684\u5f71\u54cd\u8005\u548c\u51b3\u7b56\u8005\u3002<\/p>\n<p>Mautic \u5177\u6709\u5185\u7f6e\u7684 CRM\uff0c\u4f46\u662f\u60a8\u4e5f\u53ef\u4ee5\u5c06\u9500\u552e\u7ebf\u7d22\u540c\u6b65\u5230\u7b2c\u4e09\u65b9 CRM\uff0c\u4f8b\u5982 Salesforce\uff0cHubSpot \u6216 SugarCRM\uff0c\u4e00\u65e6\u9500\u552e\u7ebf\u7d22\u8fbe\u5230\u67d0\u4e2a\u9500\u552e\u7ebf\u7d22\u5206\u6570\u9608\u503c\uff0c\u586b\u5199\u8868\u683c\u6216\u5355\u51fb\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u3002\u4f5c\u4e3a\u9500\u552e\u7ecf\u7406\uff0c\u60a8\u5c06\u901a\u8fc7\u81ea\u52a8\u7684 \u201c\u65b0\u7ebf\u7d22\u901a\u77e5\u201d 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